change

They say the only things that are certain in life are death and taxes. We’d like to propose an addition to that list: Facebook updates. Last week, Facebook began rolling out changes to the News Feed , quickly followed by yesterday’s announcement of changes to the look of business Pages. To save you the time of scouring the web for details on these updates, we’ll summarize the key takeaways below and how they affect you: 1. Photos are getting bigger. When Facebook experimented last year with a redesigned timeline and then a redesign of mobile page layout, they found that people responded well to the larger photo treatment. So with this new version of the News Feed, photos are getting even bigger, stretching the whole width of the post area.  - How does this affect you? As photos get bigger billing in the News Feed, other types of posts will fade to the background. So if you have not already implemented a more visual posting strategy, this would be the time to start. If you’re looking to up your image and graphics game, check out the recent release of Post Designer. newsfeed 2. Page details are front-and-center We’re delighted to see that this update brings business details to the front of the Page experience, so your visitors no longer have to look through your “About” section to find things like your name, products, and contact details. This information will now be positioned on the left column or your Timeline, and your posts will be confined to the right hand side. - How does this affect you? Update your details! There’s an unspoken expectation that a business’ Facebook page is more up-to-date than a website might be. So meet that expectation by making sure that all your latest info and contact details are correct. details 3. Pages To Watch is released to all admins This feature is something that we almost can’t believe exists, but we’re glad that it does. Found in your insights tab, Pages To Watch allows you to essentially spy on other business Pages that you are curious about – most likely your competitors. In the “Overview” section, you can take a peek are the page’s total likes, new likes, number of posts this week, and their engagement this week. Under the “Posts” section, you can look at the Page’s most engaging posts from the past week. - How does this affect you?We’d suggest using this feature to imitate the posting habits of your most successful competitors. Inversely, you can also make sure to avoid the pitfalls of competitors you don’t think are doing a great job. Do a little research into Pages that perform well in your space, add them to the list, and keep an eye on the number and types of Posts they share, and the kind of engagement numbers they see. Then, tweak your own strategy to maximize results. pagestowatch What are you most excited or unsettled about with regard to Facebook’s recent changes? Let us know in the comments below.

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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