It’s the second week of February, and we all know what that means – love is in the air.
With Valentine’s Day just a couple of days away, we thought it would be appropriate to look at what companies are embracing the holiday in their marketing campaigns to make us fall in love with their brand and their creativity on social media.
First up is a company that we all have high expectations for on this holiday – a greeting card company. Since most conspiracy theorists believe that Valentine’s Day was invented by these companies, it is nice to see that they are at least playing to their character and investing some time in their marketing.
The biggest character shining brightly this holiday is of course Hallmark.
This year their campaign revolves around asking users to #PutYourHeartToPaper.
In a series of interviews, Hallmark asks couples how they felt about each other. They first ask them individually, and then bring them together as a couple to see how one another answered the questions they recorded.
What’s the catch?
They ask the couples to use words other than “I Love You.” They are asked to express their feelings in other words to try going “beyond that, going deeper than that.” And within this challenge, they are representing how a greeting card can help you express your feelings in more ways than one on Valentine’s Day.
Pretty clever…right? We thought so.
Take a look at the video, and I bet you will also feel all the “warm and fuzzies.”
Next up is a commercial you may have already seen during the Super Bowl at the beginning of February.
This brand used the big game to spread the love a little early this year with their new campaign, “Pay with Lovin’.” In other words, select customers will be paying for their food with “lovin’,” such as dancing or telling why they love the person they came with.
Granted, McDonald’s isn’t straying too far from their iconic “I’m Lovin’ It,” slogan, but isn’t that the beginning of the brilliance? Keeping to their brand and giving customers what they want – “free” food!
The rest of the genius lies in the Twitter campaign they began on February 1st surrounding this theme. Throughout the Super Bowl, McDonald’s talked about how much they loved every single commercial that was aired during the game.
Then, not only did they talk about the commercials, but they also promoted that if their followers retweeted their tweets they could win many prizes associated to the brands in the commercials.
— McDonald’s (@McDonalds) February 2, 2015
This was a great, well-rounded campaign spreading from TV to social to store which left a lot of loving feelings for the McDonald’s brand.
Last but not least, IKEA has also joined in on the campaigns spreading love.
It is no secret that a trip to IKEA is a true test of affection for any couple (not to mention the stress of then putting the furniture together after).
So that’s why it was exciting to see IKEA use this insight to their advantage in their new Valentine’s Day campaign this year.
The video interviews couples who have been together since the first IKEA store was opened in 1958. The couples speak of love, and the trials and tribulations of it all that have led to their continued happiness.
They poke fun at each other and genuinely talk about how they were able to stay together through all of these years.
It’s rather lovely and brings on an unprecedented feeling of wanting to make a visit to IKEA to have the precious moments described by the couples.
See if you feel the same:
DISCLAIMER: The video is filmed in Swedish (representing Sweden: the first IKEA location) with subtitles.
The best part about this campaign is that IKEA isn’t pressing too hard with the campaign in the form of a hashtag or other marketing stunts. They simply made the video and have let it take off organically.
If this article has left you full of butterflies, spread the love to your own social audience!
Don’t forget to share your favorites in the comments with us!
Happy (early) Valentine’s Day!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.