It’s no secret that digital advertising is the next big thing in marketing. But the extent to which this new(ish) frontier will expand over the next few years is really quite staggering. Cloud computing powerhouse Salesforce recently released a study about digital ad trends that highlights the trajectory of digital ads between 2013 and 2017, and they’ve gathered the findings into a very illuminating Slideshare presentation. You can devour the full presentation at the bottom of this post, but first you should snack on some of the highlights we’ve collected below:

1. Digital ad spending is growing at 15%; that’s faster than television, outdoor, and magazines combined.

2. Mobile will contribute greatly digital growth; 40% of digital ad spend between 2013 and 2017 is expected to be in mobile.

3. Facebook advertising will dominate ad spending; Facebook’s current ad revenue is around $5 billion, expected to rise to nearly $8 billion in 2017.

Are you ready to jump on the digital advertising band wagon? You’re in luck; Pagemodo just introduced a Facebook ads tool that makes it easy to design, target, run, and analyze ad campaigns all in one place. And yes, it’s perfect for creating mobile ads too!

What stats from this presentation made the biggest impression on you? Tell us what you think in the comments below!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.


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