We’ve been talking a lot over the past few weeks about running social media contests – and how to run a Facebook contest, specifically. So today we’re summarizing the step-by-step process. Think of it as a checklist for your next social media or Facebook promotion. When you’re ready to create your own campaign, check out the new Facebook Contests tool from Pagemodo.
1. Set clearly defined goals for your contest. Do you want more likes? More exposure? To collect email addresses, images, or videos for later marketing efforts?
2. Decide based on those goals what type of contest you will run – a sweepstakes, giveaway, or juried contest? Sweepstakes and giveaways are best for collecting email addresses and increasing your number of likes, where juried contests that require participation are great for brand-building, getting exposure, and collecting marketing materials.
3. Write out an official plan. A slideshow deck is a great way to organize your information. This will include what you want to achieve, the nuts and bolts of the contest itself, the prize, and what success will look like. This is especially helpful if there’s more than one person administrating the campaign.
4. Check your plan against the official rules for Facebook contests. They’re very specific, and not entirely intuitive, so make sure you read them carefully before you get started.
5. Find the right platform on which to run your contest. As stated in the Facebook promotion rules, you must run your contest through a 3rd party application, and not through Facebook’s interface itself. Make sure your setup includes a request to contact participants and use their entries in the future.
6. Launch the contest and have your friends or colleagues go through the process from different internet browsers and make sure the process is seamless. Make adjustments as needed.
7. Market, market, market. There’s no point in running a contest if you don’t have a plan to tell the world about it! Check out these 5 ways to market your contest or sweepstakes.
8. When the contest ends, select a winner (randomly or by jury) and notify them via email or phone – DO NOT notify them directly through Facebook. That’s one of those rules we talked about. Then follow up on various marketing channels about the results of the contest. This let’s people know that it’s ended, and that your contest was legitimate so they’ll be more likely to enter next time.
9. Collect, organize, and input all of the data you collected. Email addresses, phone numbers, survey responses, etc.
10. Study the insights and analytics you gained during the campaign. What worked? What didn’t? Create a summary of your learnings to implement the next time you run a Facebook promotion.