Most of us know that consistent photo updates of your new puppy or baby can annoy your friends on Facebook, but have you ever thought of habits your brand may have adopted that can drive visitors away from your Facebook Page?

We collected ten big dos and don’ts your brand should consider before posting on Facebook.
For more details about each do and don’t, scroll down to the explanations after the chart!

Do and Don't Facebook for Business Chart

Do

  • Be genuine
    As is true for any type of marketing material, on Facebook you must always stay true to your brand. Even if you aren’t sharing promotional material, articles and questions you ask your audience should reflect your industry, your brand, and your mission. This way, no matter where potential customers find your brand they will get an accurate portrayal of who you are and what you aim to do.
  • Post frequently
    As organic reach decreases, you may have the urge to post every hour of the day. But sources say that around five times per day is optimal for sharing on Facebook. This frequency gives you a chance to actually be seen on the Feed, and doesn’t risk annoying your loyal fans.
  • Respond back to timeline posts and comments
    Though we are advocates for scheduling your posts ahead of time, that doesn’t mean you should set it and forget it. Social media is about engaging with your audience, and if you aren’t responding to questions or comments from your fans you are risking losing valuable interactions with potential brand ambassadors.
  • A/B test different types of posts
    One size doesn’t fit all when it comes to Facebook posts. Some fans prefer Facebook videos, while others prefer relevant articles. Therefore, it is in a business’ best interest to A/B test several different types of posts to see which resonate best with their audience.
  • Experiment with Facebook advertising
    We mentioned organic post reach is decreasing since Facebook put an emphasis on their social advertising model. While Facebook ads seem daunting at first, we encourage you to try our Pagemodo Ads tool which simplifies the process for quicker execution and impressive results in reaching more of your audience.

Don’t

  • Always be selling
    Facebook made an update to deprioritize promotional posts from Pages. This means if you are only talking about yourself on Facebook, your fans are less likely to see it. Try mixing in some of those genuine posts we talked about in the ‘Dos’ to gain some trust with the News Feed before you try to send out more promotional posts. Plus, you can always use Facebook ads for those messages!
  • Spam your audience
    To do well on Facebook, you have to make nice with Facebook. In which case, posting click-bait posts or sharing too many shady contests will push your brand updates far down the News Feed. Yes, we want our audience to click-through our posts and engage, but we don’t want to trick them into doing so.
  • Ignore negative comments
    As much as you aim to please on social media, you can’t please everyone. You must come to terms with the fact that there may be some naysayers who come to comment on your Page – and respond to them! Ignoring their comments will only add fuel to the fire and show other visitors that you can’t take the heat.
  • Create a profile instead of a page for your business
    Unfortunately we see many brands make this simple mistake when setting up their social media presence. It is fairly simple to create a Facebook Page for business, and is extremely helpful when it comes time for users to search for you on the platform.
  • Post to the wrong Facebook account
    Between personal accounts, professional accounts, and any account in between, it is relatively easy to make the social media Freudian slip of posting content meant for one account to another. This is especially true when making updates on mobile. Luckily, with a tool like the Pagemodo social media manager app, you have a clear idea from which account you are posting to lower the chances of this occurring.

Can you think of other dos and don’ts?
Share them with us in the comments!

About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.

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