Power of the Hashtag Cover Image

Over the summer, I bestowed unto the Pagemodo blog audience the 5 Golden Rules of Hashtag Etiquette.

In these five rules, I discussed how hashtags have an important purpose within your social media posts; and while there are things to be weary of when using hashtags, people should not be timid about harnessing their power!

The folks over at the Huffington Post seem to agree since they shared an infographic titled The Power of the #hashtag on Visual.ly.

Within the graphic, they specify just how significant hashtags can be for small business owners: “The #hashtag represents an important social media strategy. A fitting tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.”

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Lifesaver in water


“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

No, you are not having a flashback or reading an old blog post about organic reach decline. The quote above comes from a post on Facebook’s business blog on November 14, 2014, about yet another change to Facebook’s News Feed algorithm. This update, by the way, will start affecting Facebook Pages in January, so let’s get right to the questions at hand:

Why is this happening?

In looking over their latest user feedback, Facebook researchers noticed a trend in people’s response to the content of their News Feeds. Facebook reports: “People want to see more stories from friends and the Pages they care about, and less promotional content.”

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Sales Funnel

If you’re currently running a small business, you’re probably familiar with the concept of the sales funnel. If not, here’s a recap: the sales funnel helps sales and marketing teams to see new business opportunities that are available to a company. By effectively managing the sales funnel companies can map these opportunities and create strategies that lead to successful conversions and make or exceed sales goals.

In the sales funnel customers move from the awareness stage to the purchase stage. Customers move through the funnel due to gradual introduction to a brand and its products and services. These principles are as old as business itself, but there have been some new advancements thanks to new marketing tools such as social media. Social media has narrowed the gap between companies and their customers and makes it easier for both parties to exchange information with each other. These exchanges help to build brand loyalty and nurture customers as they move through the sales funnel.

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Dictionary Book

Sometimes I find myself sending messages that look a lot like the one below:

TBH, IDK if my hashtag will end up trending or if anyone will even like it.
It will only be viral if people can relate to it IRL.

And depending on my audience, I will get a response back that will sympathize with my statement’s sentiment, or I will get back the most confused face I have ever seen.

It is when I am faced with the latter that I realize there are a lot of terms and acronyms that may seem like second-nature for me and other social media managers, but are not so familiar to those who are not in the industry all day, every day.

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Coca-Cola

To take your social strategy to the next level, you have to research your customers, your competition, and even yourself to re-strategize your presence on social media.

What most small businesses forget is that you can also learn a lot from researching big brands who don’t operate in your industry. You may not be able to have the same scale of campaigns due to budgetary differences, but you can acquire strategies to apply to your own campaigns.

One of my favorite big brands to look at for this purpose is Coca-Cola. From just the mention of their name, I bet you are imagining a red can with fancy typography – am I right?

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Social Media Trends Infographic Clip

We are always going to be the first to tell you that visual posts on social media are the most effective.

That’s why we have invested so much time in creating tools like Post Designer and Cover Photo Designer to give you an edge when developing your social media presence.

The fine folks over at Pamorama and Vocus seem to agree with us in their roundup of the social media trends of 2014 – they are all visual components!

Our favorite facts from the infographic below:

– Facebook users upload at least 350 million photos EVERY DAY.
It is suggested to take advantage of this fact by sharing others’ photos to drive engagement. This user generated content is a great way to provide original content about your brand and show interaction with your community.

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Video Player

Last week I reviewed the strengths of three different video hosts, Wistia, YouTube and Vimeo Pro, for lead generation. This week, I’ll pit them against each other and discuss some of their common features and tools.

By the end of this article, you should be able to assess your goals and decide which video marketing host is right for your small business.

Let’s get started…

Analytics

Powerful analytic tools are imperative in ensuring your videos are achieving your goals. Unfortunately, this is where Vimeo Pro falls flat. Their analytics are too simplistic to be particularly useful. While YouTube and Wistia are relatively close contenders in this arena, in my opinion, Wistia comes out on top.

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Video Player Icon

Choosing a video hosting platform is one of the most important, and often neglected, facets of creating an effective video marketing strategy. Depending on your video marketing goals, evaluating each platform’s strengths can help you decide which is best for hosting. Remember context (not content) is king in video. A great message delivered to the wrong person, at the wrong time, is unlikely to help you achieve your goal.

In this article, I will discuss how three different video hosts – Wistia, YouTube, and Vimeo Pro – stack up against each other for one of the most important business goals: Lead Generation.

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