Social Media and SEO

Great content is the whole purpose of the web and indispensable for social media marketing and search engine optimization.  However, producing content alone is like hanging a flyer in an empty forest.  Without a social media marketing strategy infused with SEO, it’s likely to go unnoticed.  As a business owner, you want your content exposed to the widest audience possible.  The first step toward that is producing great content.  The next step is trying these 3 strategies to give it an SEO boost while exposing it on social media:

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Social Media Marketing Trends 2015

When something can become a trending topic in a matter of seconds, it is important for social media marketers to always stay up-to-date on the marketing trends affecting social media.

We are still early in 2015, but there are already trends that have emerged, which could affect your 2015 social media resolutions you made back in January.

AdWeek shared the following infographic created by JSH&A to summarize the emerging 2015 trends (keep reading for further insights):

1. Real-Time Marketing is Redefined
Historically, Real-Time Marketing (RTM) has been described as having a clever response to a trending topic at a moment’s notice. But in 2015, the description is shifting to having “the right content to share with the right audience at the right time.”

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IF and Do apps

Have you ever wanted to put the Internet to work for you? That’s the promise that the productivity app company IFTTT makes with their new (and newly branded) apps Do and IF.

Let’s back up and make sure we’re all on the same page. IFTTT has offered an app by the same name (IFTTT – If This, Then That) for some time now. This app let users create if-this-then-that statements called “recipes” that automate a wide variety of tasks. These recipes are organized into “channels.” Here’s an example:

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Social Media Marketing World 2015 Screenshot

Come March, thousands of social media experts will converge in San Diego, CA to discuss the wide range of social marketing topics that keep us stimulated every day.

Of course, we are talking about Social Media Marketing World 2015.

SMMW 2015 brings together authors, practitioners, and the top social media authorities around the globe to talk about what influences the social media world today.

While there are MANY speakers to mention, we thought we would share with you the top 50 speakers in attendance and their Twitter handles. That way, you can get your follows in now and soak in the social media knowledge as it comes in during the conference (and every other day)!

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Valentine Hearts Vector

It’s the second week of February, and we all know what that means – love is in the air.

With Valentine’s Day just a couple of days away, we thought it would be appropriate to look at what companies are embracing the holiday in their marketing campaigns to make us fall in love with their brand and their creativity on social media.

First up is a company that we all have high expectations for on this holiday – a greeting card company. Since most conspiracy theorists believe that Valentine’s Day was invented by these companies, it is nice to see that they are at least playing to their character and investing some time in their marketing.

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Holy Grail - Twitter Verification

As a savvy social media user, you’ve no doubt noticed the sought-after “Verified” symbol on some users’ Twitter accounts. And whether getting that little checkmark for your very own is a to-do item on your business marketing checklist or holy-grail-level personal goal, the answer has always been the same: you’ll just have to wait.

Or will you? According to a recent ‘leak’ by a source close to Twitter, there may be some good news for people who are desperately seeking verification.

Twitter’s line on the topic has always been ‘don’t call us, we’ll call you.’ No matter how many followers you have, or how rabidly they (or you) request verification of an account. From their own support topic:

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Snapchat Video - Using Discover - Screenshot

On January 27, Snapchat announced a new feature in their app called Discover.

While some of you may only know Snapchat by its bad reputation, it is essential to understand how this app has evolved and how the introduction of this feature could be important for your business.

Let’s dive in:

What is Discover?
Snapchat Discover is a platform where publishers who have partnered with Snapchat can share their stories with the Snapchat audience through images, videos, and text.

How does it work?
Much like the app Flipboard, Discover allows you to swipe your device’s screen in a variety of directions to browse stories provided by partnered publishers, and expand the content you are most interested in reading. The differentiating factor is the instant video play that makes Snapchat the rich media app that it is.

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pagemodo_birthday

Yesterday (February 1st) was the day Pagemodo first hatched, and we’re still celebrating! How? Well, for starters, we’re giving you 60% off Pagemodo Premium – just enter the code HAPPYHATCHDAY at checkout now through February 3rd.

A gift? Oh, there’s no need for all that. The best gift you could give us is to show off the awesome stuff you can make with Pagemodo. Whether you want to share a cover photo or post design you’ve already made, or make us a birthday card with Post Designer just for the occasion, we’d love to show off your creations to our followers!

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Promoted Pins Header

It’s no secret that Pinterest is a dominant social media network – especially for ecommerce.

Pinterest users have been found to exhibit high purchase intent when browsing through pins (Amp Agency). They are 9% more likely to purchase than non-Pinterest users, and 38% of active users who have bought something did so because they saw it on Pinterest (Ahalogy Pinterest Consumption Study).

So it was only a matter of time before Pinterest started dedicating more of their resources to businesses and brands to further their healthy ecommerce relationship.

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Facebook Icon - 3 Notifications - Vector

Last night at about 1:00am EST, Facebook and Instagram went down for about an hour across the world. Within minutes there was a new trending hashtag: #FacebookDown.

Someone is getting fired #facebookdown #meme pic.twitter.com/DnxIkBYu9i

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