Amazon Wishlist Logo

Amazon and Twitter are at it again.

Back in May, we told you about how the dynamic duo came together to allow you to add items to your Amazon cart with a hashtag in your tweet (#AmazonCart).

Now Amazon has extended their integration with Twitter just in time for the holiday season with #AmazonWishList.

Here’s how it works: if you are browsing your Twitter feed, and see a product you like, you can reply back to a product tweet with a comment and the hashtag: #AmazonWishList. By doing so, Amazon will automatically drop that product into your Amazon account’s wish list for a future checkout. At which time, @MyAmazon will respond back to you letting you know the status of your request. This could be if it was added to your wish list successfully, if the product was out of stock, or instructions on finishing the check out later.

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Breast Cancer Foundation Redesigned Logos

October is Breast Cancer Awareness Month. A month dedicated to spreading the word about a terrible disease that affects over 220,000 women in the United States annually. A month used to teach women that the best prevention is early detection through self-check and screenings.

This year, the Breast Cancer Foundation found an effective and engaging way to share this message. In collaboration with the advertising agency DDB Singapore, the foundation created ads of redesigned social media logos. These logos were reimagined to remind you to perform a breast exam as often as you check your social feeds.

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Pagemodo-Posting-Playbook-Infographic_cover

We’ve all had it happen. You post something to Facebook one day that you’re sure is going to be a hit, only to see it fall completely flat – and then the next day, some link you tweeted goes viral in a matter of hours. The seeming randomness of social media success can be maddening at times, and can make you wonder if it’s all just the luck of the draw. But if you really pay attention to the details of your posting habits, you’ll start to see patterns emerge that can make a world of difference to your engagement.

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Budweiser Buds for Buds Website

The other day I was browsing my Facebook News Feed and stumbled across the ad below:

Right away I asked myself a couple questions. ‘What good would a digital beer do me or a friend?’ And, ‘how is this supposed to enhance the Budweiser brand if I already doubt the concept?’

So I dug a little deeper.

According to ClickZ, Budweiser is in the middle of two trial programs allowing customers to send beer digitally to friends through Facebook, text messages, or email. The digital beer sent is a voucher allowing the recipient to redeem their gift as a physical beer in participating locations (currently restricted to Denver or Chicago).

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Ello logo

If you’ve been hanging around the internet the last few days, you’ve likely gotten wind of the budding social network called Ello. If not, here’s a quick summary from the network’s website:

“Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.”

The network is currently in its beta launch, so there are still lots of features yet to be built out. It’s invite-only at this point, which is probably to keep the user base manageable while they ramp up. But I can’t help but be reminded of the viral buzz created through Gmail’s invite-only early strategy…Either way, probably a smart move by Ello’s creators.

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Atlas by Facebook Cross-Device Advertising

Compelling advertising experiences will be centered around the user.
Relevance will be the Holy Grail; user experience will be king. 

- Tom Phillips, Microsoft

These words were written in February 2013 when Microsoft decided to sell Atlas to Facebook for a rumored $100 million dollars. For those who have not heard of Atlas, “Atlas is a digital ad server and measurement platform for marketers and agencies, providing one place to manage, deliver, measure and optimize digital campaigns” (Atlas Advertiser Suite Facebook).

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Thought Bubbles

As the end of the week approaches, I know as a social media marketer it feels like you’re starting to run out of steam. All week you have been posting eye-catching and intriguing posts on all of your social media platforms, and by the time you reach the end of the week: the internet seems boring!

Don’t worry – I am here to help.

We all know visual content is the way to your fans and followers’ hearts. Therefore, I have scoured the internet this morning to bring you a few images, and their sources, that can help boost your morale into Friday. I’ve also thrown in a few tidbits on how you can apply these ideas into your own social strategy.

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Google Plus logo

Google+ (or Google Plus, if you prefer) may be fairly new to the social media game, but they sure are hitting it hard. Currently they are basking in the number-three slot as one of the fastest growing new profiles. With over 350 million active users, it would make sense to build a page on this major social network if you haven’t done so already. What easier way is there to improve your search engine rankings and build your online exposure?  How can you make the most of this new arena and, more specifically, gain more followers?

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Blog_EmailSocial_CoverPhoto

According to a recent report done by Gigaom Research, digital marketers say email is the most effective tactic across the sales funnel. The study even revealed which digital tactics marketers are using most often. If you examine the chart below you will see that email marketing is used by 86% of the respondents regularly, and social media marketing is used by 72%.

As sophisticated marketers, we know that we can’t depend on a single medium to reach our marketing goals. With this research, we suggest combining email and social to efficiently execute your campaigns.

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Branching communication wires

One of the hardest things to come to grips with when you are getting started in marketing is just how many times and in how many ways you’ll have to repeat your message in order for it to be heard, seen, and shared. Not only does every member of your audience consume information in a different way, you also have to compete for their attention with numerous other marketers. This is especially true when it comes to content that you put out on social media.

The constant updates to Facebook’s ranking algorithms make it especially hard to get your message seen, even by those users who have liked your page and volunteered to see your posts. With this in mind, it can be hard not to be discouraged. But don’t worry – there are still plenty of chances to make social media marketing work for you; all you need is a good plan. One strategy that can prove very successful is a multi-channel approach. By sharing the same (or similar) content across multiple profiles at once, you can not only save time, but also increase the chances of your audience engaging with your message.

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