Compelling advertising experiences will be centered around the user.
Relevance will be the Holy Grail; user experience will be king.
- Tom Phillips, Microsoft
These words were written in February 2013 when Microsoft decided to sell Atlas to Facebook for a rumored $100 million dollars. For those who have not heard of Atlas, “Atlas is a digital ad server and measurement platform for marketers and agencies, providing one place to manage, deliver, measure and optimize digital campaigns” (Atlas Advertiser Suite Facebook).