TechWyse Infographic Screenshot

All the way back in June, we shared with you that there was a new Facebook design coming to your Business Pages.

There were some pretty big shifts in the layout, which meant changes to photo dimensions and priority of certain features.

We wrote about which elements you should focus on to prepare for the change, but after finding this infographic from Tech Wyse, we thought it was time to give you a little update on which Facebook features are most important and what you can do to maximize your appeal to your audience.

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CTA Screenshot

It’s always a good day when we can bring you word of new Facebook features that will help your business grow and get you closer to determining a positive return on investment (ROI) for your social media strategy.

Today, we bring to you the news that Facebook has rolled out seven call-to-action buttons you can select to appear on your business Page.

Starting in the U.S. and planning to be distributed worldwide by next year, these call-to-action buttons were released with the intention of bringing Page admins a better way to reach business objectives.

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holiday_techs

The Holidays can be tough. What is often a relaxing break from work, a joyous time with family, and a reflection on all of the positive things in life can sometimes get off track and becomes something that more closely resembles National Lampoon’s Christmas Vacation.

After all, who doesn’t have a Cousin Eddie in their family?

To help you (and your business) survive the holidays with unexpected family members, Christmas lighting mishaps, and often poorly prepared food, we’ve put together a list of 10 things that will help you relax, manage mayhem, and enjoy your holidays:

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Hot Hashtags

As a social media marketer, I am often frustrated by the lack of thought that goes into sending a tweet. Yes, I know we are all human and we make mistakes. But, there are specific instances where one more click to check the facts of a hashtag would have saved a brand from a PR nightmare they had to apologize for later.

Of course, I am talking about acting too soon on trending hashtags.

In that little box on our desktop Twitter feed, we see it every day: TRENDING. And as eager marketers, we want to be the first to send a witty tweet about a trending topic in an effort to go viral.

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Tablet Eye Privacy

There always seems to be a small wave of hysteria that ripples through our News Feeds each time Facebook makes any sort of change. The most recent of which focuses on something that we all hold dear: our privacy.

And despite our affinity for clicking “I agree to the Terms & Conditions” so haphazardly, we really do care about who sees our personal information.

That is why I am here to tell you – Facebook’s privacy policy that is to go into effect on January 1, 2015 is actually going to help you more than harm you.

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Facebook Like Button

We asked, you answered.

Last month we took to our Facebook and Twitter pages and asked you, our loyal social media marketer audience, what social media updates you were most thankful for this year.

Unsurprisingly, Facebook took the cake for providing the most helpful updates of the year.

Here are the top three updates you were most thankful for in 2014:

1. Easy transition between profiles for admins

As an admin for a business page, you are familiar with having to constantly swap between profiles to manage your social presence. If you have more than two profiles to manage (I can sympathize), then switching between them can get quite confusing. Especially when you are trying to comment or share as one person and accidentally do it as another!

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Power of the Hashtag Cover Image

Over the summer, I bestowed unto the Pagemodo blog audience the 5 Golden Rules of Hashtag Etiquette.

In these five rules, I discussed how hashtags have an important purpose within your social media posts; and while there are things to be weary of when using hashtags, people should not be timid about harnessing their power!

The folks over at the Huffington Post seem to agree since they shared an infographic titled The Power of the #hashtag on Visual.ly.

Within the graphic, they specify just how significant hashtags can be for small business owners: “The #hashtag represents an important social media strategy. A fitting tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.”

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Lifesaver in water


“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

No, you are not having a flashback or reading an old blog post about organic reach decline. The quote above comes from a post on Facebook’s business blog on November 14, 2014, about yet another change to Facebook’s News Feed algorithm. This update, by the way, will start affecting Facebook Pages in January, so let’s get right to the questions at hand:

Why is this happening?

In looking over their latest user feedback, Facebook researchers noticed a trend in people’s response to the content of their News Feeds. Facebook reports: “People want to see more stories from friends and the Pages they care about, and less promotional content.”

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Sales Funnel

If you’re currently running a small business, you’re probably familiar with the concept of the sales funnel. If not, here’s a recap: the sales funnel helps sales and marketing teams to see new business opportunities that are available to a company. By effectively managing the sales funnel companies can map these opportunities and create strategies that lead to successful conversions and make or exceed sales goals.

In the sales funnel customers move from the awareness stage to the purchase stage. Customers move through the funnel due to gradual introduction to a brand and its products and services. These principles are as old as business itself, but there have been some new advancements thanks to new marketing tools such as social media. Social media has narrowed the gap between companies and their customers and makes it easier for both parties to exchange information with each other. These exchanges help to build brand loyalty and nurture customers as they move through the sales funnel.

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