Official Small Business Saturday Cover Image

This Saturday is a big day for small business – it is Small Business Saturday! And while most of you are aware of the special day, you may not be familiar with why this day is SO important.

After American Express founded Small Business Saturday in 2010, you are likely to know that by shopping small you are supporting your neighbors and community; but did you know that you will also benefit from participating in Small Business Saturday?

Keep reading to find out five ways YOU can win when you Shop Small on Small Business Saturday.

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Last week, we gave you 3 stats to help drive your 2016 social media marketing strategy and polled readers about which social media platform they felt LEAST comfortable using heading into the new year.

In just one week, we had hundreds of marketers respond that Snapchat was their least comfortable platform for marketing.

Now it’s true that we haven’t written a LOT about the social media platform ourselves, but the last time we discussed Snapchat, we said that their new feature Discover was worth exploring as a business. Many of the publishers who have joined the partnership already have given positive feedback saying it has allowed them to reach a new audience they would have never found without Snapchat.

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Last week, Instagram announced 41 marketing-tech partners to help grow their advertising business.

In a blog post, Instagram writes,

Instagram Partners help solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays…Instagram gives brands a powerful platform to drive consumer awareness and action, and to reach new, qualified audiences.”

In other words, after surpassing 400 million users, opening its API to the public, and providing clickable ads, Instagram advertising is the place to be!

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In 2010, there were approximately 4,000 restaurants open in the Washington, D.C. metro area. That also happens to be the year that sisters Meaghan and Caitlin Murphy opened Capital City Cheesecake in the Takoma Park neighborhood, just outside the District. Nearly six years later, the business is still going strong and has become a part of the local community.

We were delighted to talk with Meaghan about their business’ secret ingredient for success in the crowded restaurant market in this area. In the interview below, you’ll find out how the business came to be, Meaghan’s thoughts on their most effective marketing strategies, and how important a business plan is – even for a well-established brand. 

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As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year.

Social Media Examiner put together an easy-to-read Social Media Marketing Industry Report for 2015 that had a few interesting insights which may help in determining your 2016 strategy:

1. Currently, about 64% of marketers are using social media for six hours or more weekly. Tweet this stat

By spending as little as six hours per week on social, more than 66% of those marketers are seeing lead generation benefits with social media. Though, to reach these goals marketers often rely on the help of social media management tools. 87% of marketers reported they don’t know which social media management tools are best to use. If you feel you fall in this group, check out these social media tools to add to your toolkit!

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Content marketing is important. You know it, your employees know it, and your customers sure know it. But the difference between content marketing and traditional marketing tactics is that content can admittedly be more time consuming than sending out an email blast, putting up some new signage, or running an ad on Facebook.

Why does content marketing take more time? Because truly effective content marketing (which is obviously the only kind you’re interested in) takes insight, planning, and sharing. First you have to consider the needs and interests of your potential customers to make sure you’re creating content that will be helpful and engaging for them. Next you have to plan how and when you’re going to roll that content out. Finally, you have to actually get that content in front of the people you want to have engage with and share it.

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Social Holiday Cover Photo

As of today, there are only 23 days until Thanksgiving, 32 days until Hannukah, and 51 days until Christmas – which means there’s not much time left before it’s officially the holiday season. Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing!

Ergo, Pagemodo presents ten social media marketing materials to prepare now for the holidays:

1. Profile Pictures
With a touch of Photoshop, you can quickly get your logo to the top of the nice list. Try to think of iconic holiday items like snowflakes, Santa hats, or stars that you could easily combine with your logo. Even exchanging your brand colors for holiday colors (red, green, blue) could do the trick. Just be sure to stick to your branding design rules!

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Post Designer Halloween Cover Photo

There are just a few days left until Halloween and it’s time for creative costumes, unique pumpkin carving, and inventive social media content!

We’ve already given you a list of spooky social content to share with your followers and fans, but knowing just how effective adding a picture to a post can be, we decided to add a few ideas to the list!

Not to mention, by using the new themes and Halloween images added to Post Designer today you could complete these three tricks in a pinch.

So get ghouling!

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Holiday Likes

Before the Internet, businesses celebrated the holidays by decorating their stores and playing Christmas music. Business-to-business retailers and service-based organizations celebrated with greeting cards and gifts for their clients. But with so many people getting their information from social media these days, it’s important to find ways to make the most of the holiday season. Here are eight ideas for improving your holiday season through social media.

1. Deck the Walls
While most social media sites limit the customization you can bring to your profile pages, you can do a few things to celebrate the season. Add a festive cover photo or update your business logo with a little holiday cheer. You can even change your profile photo to something more festive. If possible, use the same festive theme across all of your social media and ecommerce channels.

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