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If you follow Pagemodo on Twitter, then you already know that we spent last week at the fantastic Social Media Marketing World conference, put on by Social Media Examiner. There were so many great speakers that we will definitely be sharing snippets here on the blog for weeks to come. Today we wanted share some insights from one of our favorite sessions, Facebook Ad Fundamentals with Rick Mulready.

As well all know by now, Facebook organic reach is in a bit of a free-fall. As we discussed when the news of another reach decline broke, there are a number of ways to keep your organic reach afloat. But at the end of the day, if you need a more sure-fire strategy for reaching exactly the audience you want, there are some Facebook ads in your future.

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Banjo Logo

As social networks mature, the information presented to social users becomes more and more filtered. Facebook has limited organic reach for brands, and Twitter is soon to follow with their most recent algorithm update.

Despite this trend, Damien Patton founded a new type of social network to bring back the real-time feel of a social media platform with Banjo.

What is Banjo?
Originally the app was introduced at SXSW in 2012. In the last three years, it has evolved from mobile to the web bringing news to the people in a brand new packaged way:

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People networking

A few of us here at Pagemodo are heading to Social Media Examiner’s whirlwind annual  Social Media Marketing World conference tomorrow, and we are pumped! The event is chock full of networking opportunities, and as we pack up our business cards and finalize our Twitter lists, we thought it might be useful to share some tips for those of you who plan to attend any kind of networking event in the future – large or small.

Every small business owner knows the value of networking and developing a personal brand. But with everything else going on, it can be tough to prioritize the preparations.

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St. Patrick's Day Social Media Bracket Cover Photo

On March 17, people around the world celebrated Saint Patrick’s Day. While many are still confused about the origin of this holiday (commemorates Saint Patrick and the arrival of Christianity in Ireland), it doesn’t stop the general public from sharing a few pints, or companies from trying to capitalize on the festivities with holiday marketing campaigns.

In fact, there were four companies this year that stood out from the rest!

So in true March Madness fashion, we decided to pit these brands against each other in a bracket (like the current NCAA Bracket) and have them battle for the title of St. Patrick’s Day Social Media Champion!

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Post Designer editing tools

You already know that you can use Pagemodo’s editing tools (Cover Photo Designer and Post Designer) to create eye-catching designs for your social media accounts. You can make a Facebook cover photo, design an image quote to engage your audience, or create a promotional piece to share with fans and followers on Facebook, Twitter, or LinkedIn. But have you ever thought about all the other things you could create using our free design tools?

Professional graphic design software is great…for professional designers. But for the small business owners who just needs to create a high-quality marketing image and move on with their day, Pagemodo can be a great inexpensive alternative.

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Design Terms Infographic cover

No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a design business, chances are you’re going to be working with professional graphic designers at some point. Whether it’s your logo, business card, signage, or other marketing materials, a good relationship with a designer can be hugely beneficial for the growth of a business.

And like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, we sat down with professional designers and found out the terms they use most often with clients, and those that tend to trip the average person up a bit.

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Zoolander 2 - Paramount Pictures

Movie releases have come in all shapes and sizes, but the announcement of Zoolander 2 is one for the media history books.

Here’s what happened…

In the middle of Maison Valentino’s runway walk during the biggest fashion event of the year (Paris Fashion Week), two unexpected models hit the stage: Ben Stiller and Owen Wilson.

Image Source: Paramount Pictures

If you remember, this dynamic duo has graced the fashion stage before in their hit movie, Zoolander. In this comedy, two male models have a rivalry that leads to a runway “walk-off.”

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Instagram Brand Stories Video Snapshot

Last time we talked about Instagram, they had introduced a new analytics solution to improve the relationship between the platform and potential advertisers.

The relationship had been in a rocky state since the introduction of ads back in 2013. Although brands were able to make a visual impression to a wider selection of Instagram users, they weren’t able to provide a full sale-cycle experience for potential customers. This is because brands had no way of providing a website for users to click directly from a post.

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Small business owners, entrepreneurs, and agencies alike are constantly searching for the best tools to assist them in making their day-to-day tasks more manageable.

That’s why about a year ago Facebook introduced a tool to do just that; help businesses better manage their Facebook presence with Facebook Business Manager.

If this is your first time hearing about Business Manager, read on to get introduced, see if the tool is right for your business, and decide if the features will meet your social media managing needs.

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Social Media and SEO

Great content is the whole purpose of the web and indispensable for social media marketing and search engine optimization.  However, producing content alone is like hanging a flyer in an empty forest.  Without a social media marketing strategy infused with SEO, it’s likely to go unnoticed.  As a business owner, you want your content exposed to the widest audience possible.  The first step toward that is producing great content.  The next step is trying these 3 strategies to give it an SEO boost while exposing it on social media:

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