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Social media is everywhere! You can barely go one week without seeing a new update to a social media platform in the news. It’s time to harness the power of social media and drive traffic to your small business website. There are numerous platforms to choose from, and knowing which social media sites are best suited for your target audience is the first step in embracing social media marketing. There’s no need to have a presence on every platform. Remember, quality far outweighs quantity and this goes for social media accounts alike.

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There are many people who believe that creativity and productivity do not mix. After all, we think of creative people as free-spirited and productivity as something dull, consistent, and stodgy. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done, you can enjoy a high rate of productivity with creative end results that work. The strategies that we swear by:

Get organized

It may feel counterintuitive to carefully plan your creative output. However, strong organization early on makes for better developed ideas.

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If you’re smart about it, a blog can be more than just a marketing tool. A strategically designed blog can be a monetizable asset that pushes your business forward. Sounds good, right? Well, it requires a concerted effort on all fronts.

First off, you have to start with a specific idea. As entrepreneur Neil Patel says, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”

In order to have any possibility of monetizing a blog, you have to focus on designing and developing a blog that’s quick, engaging, and specifically targets your desired audience. Nail these aspects and there’s no limit to your potential.

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The holidays are a great reason to connect with your customers and show them a the personal side of your small business. Of course, every business is promoting sales, discounts, and limited-time offers, but there are softer ways to engage your clients without asking them to make a purchase. Blogging is a prime way to provide timely, valuable content to your readers that speak to the holiday season and keep them coming back for more helpful tips and material.

If you’re wondering how to position your blog for increased traffic and subtly generate sales, this is the article for you! Try these four tips to successfully blog for business during the holidays.

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Content writing has proven to be one of the most lucrative forms of digital marketing out there. It’s great for generating leads, building relationships with customers, spreading brand awareness, and providing value for consumers. But having a blog just for the sake of having one isn’t good enough. Successful blogs are compelling, interesting, and exciting to read.

Not all business blogs fit that description, though. Some blogs are not only poorly written, but the topics just aren’t that interesting. Before you know it, your readers can lose interest. They may have initially subscribed to your blog, but they’ll stop tuning in after a while and let your content fall by the wayside.

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Competition for social media customers is more intense than ever, with brands across the globe using sites like Facebook, Twitter, and Instagram to promote their products and services. As inventive as marketers have become in the ways they stand out in busy newsfeeds, data analytics have become the great equalizer. With the right tools in place, businesses can monitor their efforts and adjust their campaigns accordingly.

As those tools have become more sophisticated, however, some brands have the advantage of speed. Instead of waiting for aggregate data, businesses now can monitor visitor engagement in real time. Knowing what visitors do as soon as they do it gives businesses the ability to know right away if a new campaign is ineffective, avoiding months of wasted time.

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For businesses of all sizes, social media marketing has become a necessary part of the overall marketing strategy. Social media allows brands to reach broad audiences and communicate directly with consumers for free. It’s a no-brainer marketing strategy, especially for small businesses. However, this adds another business component that must be balanced across limited people and resources.

In order to deliver the highest quality social media campaigns, without sacrificing other areas of your business, try prioritizing your social media to do list. Taking control of your ever-growing to do list will positively impact your social ROI and give you a sense of direction. Starting with the biggest hurdles and working your way down to the minutiae will make your to do list seem easy!

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Do you ever wonder how certain writers and marketers are able to consistently produce content that gets shared and clicked? Well, it has very little to do with their writing abilities and everything to do with the presentation of their content. Specifically, it has a lot to do with their headlines.

How to Write Headlines That Get Shared
You spend an hour brainstorming a topic. Then you send the topic over to your writer and it takes her a couple of hours to gather sources and turn it into a rough draft. She sends it back over, you review it, pass it along to the copyeditor, and you’re just about ready to publish. Oh yeah, we need a headline, you realize. So, you take all of 30 seconds and paste a headline into the article.

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Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such as business cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing.

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Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

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