Instagram engagement

Historically when we have thought of Instagram, the immediate image that comes to mind has been an amalgam of teenagers’ selfies, pictures of elaborate meals, and an assortment of other poor quality, low content images. This may be one of the reasons that businesses have tended to avoid using this particular branch of social media, but they may be making a big mistake. When used properly, Instagram can be a highly beneficial platform that allows businesses to better connect with followers and craft a unique online presence.

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Pope on Snapchat

Across the world, Pope Francis has known to be a very progressive Pope – he even has his own Twitter account (@Pontifex). Therefore, when he announced his visit to the U.S. this year, the internet was ready.

Since our offices reside in the Washington, D.C. area (the first stop of Pope Francis’ three-city tour), we thought we would collect our top five favorite social moments captured during his visit to the nation’s capital.


1. Twitter Created Special Emojis
While on Twitter this week, you have the opportunity to share emojis created JUST for the Pope’s visit. All you have to do is include any of the four hashtags associated with his visit, and Twitter will automatically add the emoji to the end of the hashtag. Click on the hashtags to see the excitement!

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Instagram Fall

Tomorrow, September 23rd, marks the first day of fall, and you know what that means – another season to get inspired on Instagram!

We’ve talked about how if you want to have InstaSummer success, social media marketers need to work a little harder to capture engagement since users are out and about enjoying the beautiful weather. Well, when it comes to autumn the circumstances are a bit different. People are trying to do some activities to enjoy the last bits of the bearable weather, but they are also looking for ways to stay crafty and in shape indoors.

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Two days ago, Mark Zuckerberg hosted a long-awaited Q&A session that had the social network founder front and center answering the community’s questions. The event was promoted on Zuckerberg’s own Facebook Page (using the new LIVE feature for public figure Pages), its own Event Page, and through a form that anyone could use to submit their questions for Zuckerberg to answer.

Many important questions were answered in the hour townhall including topics such as augmented reality, artificial intelligence, and ways to better connect people across the world. However, none of these topics made waves like the announcement of the ‘Dislike’ button.

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If you’ve ever complained that you’re just not sure all your social media efforts are making a difference for your bottom line, maybe it’s time to test something a bit more concrete. Twitter’s Buy Button, which began rolling out as a test around this time last year, is now being made available to everyone in the US through Twitter’s partnership with Stripe.

Can I get a little background please?

Twitter teamed up with a number of partners last year to test the market’s appetite for buying things directly through their Twitter feed. After trying it out with a limited number of brands the results must have been good, because as Mashable reports, any brand can now offer an in-app buying experience from Twitter, powered by Stripe’s new Relay API. For the tech un-savvy, the concept of Relay might be a little confusing, but Stripe sums it up as:

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Small businesses are on the rise in this country, and nowhere is that more apparent than in the booming economy of Washington, D.C., where nearly 60,000 small businesses can be found in under 70 square miles. With all that entrepreneurial spirit in such a small space, you need passion to stand out – something small business owner Molly Ruland has no shortage of.

We were excited to talk with Molly recently about her success, and we wanted to share her inspiring entrepreneur’s story with our readers. Below you’ll find her thoughts on small business goals and challenges, an inside look at the D.C. music scene, and her tips for small business success on social media and beyond.

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Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have.

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Social Media Explosion

It seems like there is a new social media feature to master every day, and we understand that sometimes it feels like it is hard to keep up.

Therefore, we did a quick round-up of the most significant recent changes, on the biggest platforms, so you are aware of the current features and can determine which you should adopt for your own social strategy.

Let’s dive in…

This photo platform has released two big updates in just the last week! After yesterday, Instagram now…

1. Supports landscape and portrait formats as uploads.
If you have dabbled in apps like InstaFit or Blur Box, then you are well aware of the frustrations that come with trying to get photos you have taken on your phone to be the perfect square for Instagram. Luckily, the network saw others were profiting by this oversight, and decided to take action. However, I’m most excited they have also integrated their app, Layout into the interface so I can make collages of my photos within Instagram. It’s a stellar update!

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How often do you find yourself staring at the screen, not sure what to post next to your followers on Facebook, Twitter, and LinkedIn? If you’re serious about social media marketing, it could be up to five times a day. For small business owners, it’s simply not feasible to stop what you’re doing that often to share something on social media. And even if you could, it takes time to search your favorite news outlets for relevant, high-quality content to share.

We created the Pagemodo mobile app so small business marketers could easily share and schedule content in a way that it fit into their busy days. Now that we have the “how” figured out, we decided it was time to help with the “what” to post.

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