Store on top of smartphone vector

With the growth of technology, and more so the use of the smartphone, the world has become a global village. Currently, Facebook, Twitter, and LinkedIn have over a billion users with majority logging in through mobile devices. There is no doubt that if you are marketing your small business you would do great with mobile advertising.

To give you an insight into the future of mobile marketing, an eMarketer’s study of 2015 showed that the budget being allocated to mobile ads by today’s businesses is on the rise. Based on the report, 49% of the budget allocated for digital marketing by US businesses in 2015 was used on mobile ads. This is a 50% increase from 2014 figures. The report goes further to estimate that by 2019, the numbers will increase to 79%.

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Mobile user experience vector

Successful online marketers are always on their toes. They constantly adapt to new trends and technology to have an edge over their competition.

Do you think you have what it takes to join their ranks? Then you should always think and act fast.

For example, remember when Google announced that more searches now occur on mobile devices than on computers? That was 2 years ago. And yet, a lot of website owners and bloggers still don’t have a mobile marketing strategy in place.

By now, it’s clear that mobile is the future of digital marketing. With technologies like VR and live video streaming, users are growing more concerned over mobile experience. In fact, 57% of them will refuse to recommend a business if it has a subpar mobile site.

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Bag of money vector

A well-defined marketing budget helps you measure and manage what you invest in acquiring new customers and reconnecting with existing ones. It can also help you identify opportunities to optimize the tactics that result in the most bang for your marketing buck.

Here’s a deeper look at the importance of a marketing budget and how to structure one that helps improve your business.

It forces you to be more strategic. Much like a budget for your personal finances, a marketing budget forces you to think carefully about where you spend — and where you can save. This can be especially important for small business owners when the temptation to execute a last-minute social media campaign to drive lagging sales strikes. Or, when that aggressive salesperson from the local reviews based website or newspaper uses high-pressure sales tactics that are difficult to decline.

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Email marketing vector

Today, personalization in content is everything. In a world where customers are becoming more differentiated, and individuality is a major selling point, a tailor-made digital material is essential.

Upwards of 60% of online consumers think it’s important to know how and why websites select personalized content for them, and personalized emails earn transaction rates six times higher than non-personalized emails.

Furthermore, email is already a personal form of media. You’re sending it directly to someone, so personalization is a must.

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The Marketer's Guide to HTTP Codes & Redirects [INFOGRAPHIC] Header

HyperText Transfer Protocol, or HTTP codes and redirects are absolutely important for marketers. If used in an effective and efficient manner, they add value to your marketing and SEO efforts. In essence, HTTP codes and redirects are messages from a web server that is added to a web page. They are not part of a web page, but they are important server messages, according to Lifewire.

What are HTTP Codes and Redirects Really?

HTTP codes and redirects indicate how your request to access a web page went, and they occur every time you click or type in a website link. Once the server receives your request to access a web page, it processes the request, and allows you access it an HTTP header for that page. This simply happens behind the scenes.

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Eight keys on blue background

If you invest in setting up a booth at an event, you want turn as many visitors as possible into leads. You need their data, but you don’t want to bore visitors to sleep with an endless survey. Right? Behold: There’s an alternative! Imagine setting up an interactive contest. One that doesn’t feel like a survey at all.  Yet it collects all your data and gets amazingly high completion rates (80% and more!).

If that’s what you want, this checklist will prove extremely useful. You’re going to learn how you can easily collect data and double your amount of leads, all in just seven steps.

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Website design vector

2017 is in full swing – is it time to redesign your website? We’re not saying you should go for a total rebranding, but it may be wise to refresh your page and get it on trend for the new year. You’ll attract fresh readers and catch old readers’ attention by breaking from the norm. Updating your site design is also a great way to boost business during the first quarter of the year, which typically sees a drop in sales.

If you’re ready to bring a fresh look to your page, consider adopting some of these top 2017 trends. Not only will they give your site a visual boost, they’ll set you ahead of the competition in terms of content and strategy.

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"Like" banner

Social media is everywhere! You can barely go one week without seeing a new update to a social media platform in the news. It’s time to harness the power of social media and drive traffic to your small business website. There are numerous platforms to choose from, and knowing which social media sites are best suited for your target audience is the first step in embracing social media marketing. There’s no need to have a presence on every platform. Remember, quality far outweighs quantity and this goes for social media accounts alike.

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Lightbulb vector

There are many people who believe that creativity and productivity do not mix. After all, we think of creative people as free-spirited and productivity as something dull, consistent, and stodgy. However, by applying principles that allow you to explore your team’s creative talents while focusing on getting things done, you can enjoy a high rate of productivity with creative end results that work. The strategies that we swear by:

Get organized

It may feel counterintuitive to carefully plan your creative output. However, strong organization early on makes for better developed ideas.

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Monetize blog vector

If you’re smart about it, a blog can be more than just a marketing tool. A strategically designed blog can be a monetizable asset that pushes your business forward. Sounds good, right? Well, it requires a concerted effort on all fronts.

First off, you have to start with a specific idea. As entrepreneur Neil Patel says, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”

In order to have any possibility of monetizing a blog, you have to focus on designing and developing a blog that’s quick, engaging, and specifically targets your desired audience. Nail these aspects and there’s no limit to your potential.

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