personlized_marketing

Marketing has undergone many changes over the years, moving from billboards and brochures to websites, email, and social media. As technology has made it easier to connect with a large number of customers at minimal cost, some of the efforts that once worked are no longer effective. An email blast to thousands of random potential customers might have worked 20 years ago, but today’s savvy consumers know how to quickly scroll through an inbox and find items of interest.

In recent years, personalization has become the preferred method of reaching customers. Whether through ad retargeting, emails, or customized delivery of certain website elements, businesses are feeling more pressured than ever to find a way to individualize their customer interactions.

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wedding hashtag cover

When we talk about social media, a discussion around hashtags is never too far behind. We’ve talked about hashtag etiquette, the best ways to share your hashtag, and great hashtag campaigns on social.

But today, we thought we would get back to the basics and talk about what makes a great hashtag. And while there are plenty of brands and companies to choose from to gather great advice for small businesses about hashtags, we thought we would shake it up a bit and look to an industry that has a lot of social media hashtag experience: the wedding industry.

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Facebook Sports Satdium Screenshot

As we approach Super Bowl Sunday (February 7th), most marketers are preparing for the inspiring commercials that will require blog posts to be written the next day and tweets to be sent right away – hoping for their real-time marketing glory moment.

Many social media platforms are well-prepared for the day already. Twitter, as always, is the main player with their chronological timeline, recent Moments introduction, and Periscope integration. Snapchat scored a deal with the NFL back in September to share original content on the field and in the locker room for their subscribers in Explorer. And even Instagram has tried to compete by highlighting some of their most engaging videos in their new Video Collections feature.

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2016-Social-Media-Trends_Cover

We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse.

As a result, lots of features have popped up recently that support the evidence of these trends, and will continue to do so as the year goes on. The folks at CJG Digital Marketing have put together a comprehensive infographic to help you keep track of these features and trends so you can plan to take advantage of them to reach your 2016 marketing goals.

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Small Business Toolkit

When looking to improve business operations in 2016, the vast amount of small business tools available to you can be overwhelming.

That’s why we took it upon ourselves to create your Small Business Toolkit for 2016 which will advise you to the tools perfect for everything from accounting and human resources to email and social media marketing.

Let’s dive in!

File Sharing and Storage
Google Drive
This cloud-based file storage system is a great way to share work across teams. You’re not limited to just Google Docs either; you have the ability to share presentations, spreadsheets, and more. The best part is that multiple people can work on the same file at once.

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Constant Contact 2016 Social Media Image Guide Cover Image

There’s no doubt that we are big believers in visual content. We have shared how to design, share, and customize images to make the biggest impact to your 2016 social media marketing plan.

But to ensure that your designs are REALLY ready for posting, we have found this infographic from Constant Contact breaking down each social media platform’s standards on image uploads.

Save the graphic below to ensure every one of your social posts are pixel perfect!

About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.

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social media events

Social media can significantly boost the numbers of a business event. But, if you’re confused as to how to pull that off, you’re not alone. Here’s what you need to know to make social media work for you.

Use Events to Become a Thought Leader
Events are a natural marketing channel. Even though you might think that events are primarily about “getting the word out,” you can also use them as a way to sell not just your brand but your products and services as well.

Use your office, or a rented space, to host a variety of different types of events like speaker series, workshops, panels and discussions, networking events, and conferences.

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9 Types of Twitter Ads

On Tuesday, January 5th, Twitter announced a new ad format in their advertising suite called Conversational Ads. In short, these new ads will make it easier for consumers to engage with your brand and spread your campaign message.

This is an exciting addition to Twitter Advertising, but if you are new to the social media advertising world, you may not know all of your Twitter ad options.

Things to Know:

  • Over the last year Twitter has struggled with a slowing user growth rate.

  • So they have doubled down on their Twitter advertising efforts, and it has paid off. Twitter ads are more than twice as likely as organic tweets to convert users, and paid ads generate leads at one-third the cost of other marketing channels.

  • There are three high-level ways to price and promote your tweets.

Promoted Tweets: Similar to a Boosted Post on Facebook, where you add a few dollars behind a favorite piece of content to get more eyes on your tweet.
Promoted Accounts: Includes a short description about why someone should follow your account and provides an easy button to “Follow” you within the tweet.
Promoted Trends: Sends your hashtag to the top of the trending hashtag list in certain locations. This is probably one of the most expensive options and will only be provided as an option if it fits within the monthly budget you shared with Twitter.

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2016_social_predictions

Happy New Year from all of us here at Pagemodo! It’s that time of year when we all start making resolutions for our businesses, setting important goals, and scribbling out last year’s date on everything we sign for the next few weeks. It’s also the time when there’s no shortage of predictions floating around the blogosphere from social media and marketing experts about all the trends that will affect our planning and goal setting!

To help you dip a toe into all the news, we skimmed some high-level predictions from experts that we think might prove useful and intriguing for social media marketers in 2016. There are many more out there, so definitely do some digging when you have the time. Since one of my predictions was to spend less time procrastinating, it seems only appropriate that we jump right in!

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Social_Success_Countdown

As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year.

To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own offices for top tips and best bets for success next year. We’ve been posting tips and graphics for the #SocialSuccessCountdown every day in December on social media, and we collected all 31 in an interactive website where you can tweet your favorite tips and join the conversation!

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