When you hear the term “half-life,” you might think of nuclear physics; but it can also apply to the posts we write on Twitter.

The half-life of a tweet is an important metric which can be used by marketers to define and alter their overall social media strategy. It can be one of the best ways to measure the extent of engagement with the target audience. It is also a good exercise to make abundantly available social analytics data useful for your business.

But first, what is a half-life?
Usually when we talk about a half-life we reference the amount of time required for the amount of something to fall to half of its initial value.

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Yesterday social media erupted with news of Apple making a policy reversal for Apple Music, their soon-to-be new music service which allows subscribers to stream music for $10 a month or all users to download songs for individual sale (much like Spotify).

The original policy revolved around subscribers being able to sign up with a free 3-month trial period (which is great) and during that period any music streamed would not accumulate royalties to be paid out to the artists, labels, or music publishers who produced it (which is not so great).

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On Tuesday this week, Twitter announced that it will now offer a “more seamless video experience” on the network by rolling out autoplay videos.

Mirroring a move made by Facebook back in 2013, Twitter will now show native videos, Vines, and GIFs in users’ feeds. This marks a big change to the Twitter experience for users, and an important change for brands that use Twitter to reach that audience. As such, this update is generating a lot of articles and analysis around the Web. To save you from having to read all of that right away, here are 7 things we think you need to know about Twitter autoplay videos:

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Alarm Clock

Last week I had the opportunity to attend Social Media Today’s Social Shake-Up in Atlanta, Georgia. It was an event where the brightest minds in social media marketing got together to discuss, share, and ideate on the past, current, and future state of social media.

While this post is going to be a bit of a mash-up of the things I learned throughout the conference, the back beat consists of Chris Kerns’ (author of Trendology) session on real-time marketing (RTM).

We’ve talked about what makes a post go viral and how to test your posts, but Kerns gave a fresh look at RTM and the numbers which prove it works – as long as you do it right!

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Target Bullseye

If you recall from our latest post about setting up advertisements within Facebook, there is a campaign structure to adhere to when creating your ad.

While we focused on the cost structure in your ad sets in our recent piece, we realize we only scratched the surface on the intricacies of defining a profitable audience for your Facebook ads.

In any form of marketing, targeting is essential to a successful marketing campaign; because without targeting, you’re just blasting your message to everyone and anyone who happens to see your advertisement. And that method becomes expensive.

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It’s no secret that digital advertising is the next big thing in marketing. But the extent to which this new(ish) frontier will expand over the next few years is really quite staggering. Cloud computing powerhouse Salesforce recently released a study about digital ad trends that highlights the trajectory of digital ads between 2013 and 2017, and they’ve gathered the findings into a very illuminating Slideshare presentation. You can devour the full presentation at the bottom of this post, but first you should snack on some of the highlights we’ve collected below:

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How a Podcast is Born Infographic Screenshot

Podcasting is a topic we rarely talk about on Pagemodo, but that isn’t because it is unpopular. In 2013, Apple reported over 1 billion subscriptions for podcasts via iTunes, and in December 2014, an Edison Research report stated about 39 million Americans have listened to a podcast in that month.

Personally, I am relatively new to the world of podcast-listening, but must admit that with intriguing shows like Serial for pleasure and The Art of Paid Traffic for business it is hard to ignore the hype.

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We are delighted to finally announce the launch of a project our engineers have been hard at work on for quite some time: Facebook ads from Pagemodo! This new feature is an exciting complement to the management and design tools in the Pagemodo social marketing suite, bringing together paid and organic tools for marketers in the same dashboard.

Why did we build Facebook Ads for Pagemodo?
We know from studies like the Social Media Examiner Industry Report that social media marketers see Facebook as their most important social marketing platform. We also know that the number one reason small business owners are using Facebook is new customer acquisition. However, in order for a business to gain new customers on Facebook, those potential leads have to be able to discover their content. Therein lies the problem we set out to solve with Pagemodo Ads.

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Pinterest for Business Infographic Screenshot

Did you know that each pin published on Pinterest can affect your business’ bottom line?

MadeFreshly and KISSmetrics put together an infographic to prove that Pinterest can be more than a social network filled with wedding plans and DIY projects.

If you take a look at the statistics below you will see what 500,000 registered business accounts have earned from Pinterest for Business tools in web traffic, engagement, and sales.

– On average, each pin drives 2 page visits and 6 pageviews
– On average, each pin is worth an average of 78 cents in sales
– On average, 47% purchased online based on a Pinterest recommendation
– On average, 83% of users would rather follow a brand than celebrities
– On average, $58.95 average sales order value for visitors referred by Pinterest

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Most social media marketers know that video is on the rise. Whether through explicit research data, or a vague sense gleaned from scrolling one’s own News Feed, it’s no secret that video is having a bit of a moment.

While the ballooning importance of video is not exclusive to Facebook, the social network is certainly a major contributor to it. In January 2015, Facebook reported 3 billion video views per day on the platform.

Which is why if your current video strategy focuses exclusively on YouTube, it might be time to regroup. This topic was even addressed in the keynote speech at this year’s Social Media Marketing World, where Michael Stelzner of Social Media Examiner told the audience,

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