When you hear the term “half-life,” you might think of nuclear physics; but it can also apply to the posts we write on Twitter.
The half-life of a tweet is an important metric which can be used by marketers to define and alter their overall social media strategy. It can be one of the best ways to measure the extent of engagement with the target audience. It is also a good exercise to make abundantly available social analytics data useful for your business.
But first, what is a half-life?
Usually when we talk about a half-life we reference the amount of time required for the amount of something to fall to half of its initial value.