One of the hardest things to come to grips with when you are getting started in marketing is just how many times and in how many ways you’ll have to repeat your message in order for it to be heard, seen, and shared. Not only does every member of your audience consume information in a different way, you also have to compete for their attention with numerous other marketers. This is especially true when it comes to content that you put out on social media.
The constant updates to Facebook’s ranking algorithms make it especially hard to get your message seen, even by those users who have liked your page and volunteered to see your posts. With this in mind, it can be hard not to be discouraged. But don’t worry – there are still plenty of chances to make social media marketing work for you; all you need is a good plan. One strategy that can prove very successful is a multi-channel approach. By sharing the same (or similar) content across multiple profiles at once, you can not only save time, but also increase the chances of your audience engaging with your message.