The complex world of search engine optimization (SEO) can be overwhelming. Not only are there lots of different search engines to appeal to, the rules are always changing (yes, this means you Google). But one rule that appears to be here to stay is the positive effect that social media links can have for your business’s ranking in search results.
The infographic below, created by the UK firm designbysoap, reports that both Google and Bing have confirmed that signals from social media activity are being noted by search algorithms (which we’ve discussed before). This graphic shows how social signals like sharing can influence ranking, which platforms are most effective, and how author authority affects link weight.