Pagemodo Blog

3 Lessons for Marketers after #FacebookDown

Last night at about 1:00am EST, Facebook and Instagram went down for about an hour across the world. Within minutes there was a new trending hashtag: #FacebookDown.

I don’t always go on @twitter, but when I do it’s to check if @facebook is down. #facebookdown pic.twitter.com/LgvP0OEkRp

— Nick Chandler (@nickchandlerrr) January 27, 2015

#FacebookDown last night and people were like… pic.twitter.com/iyQsmHCQLf — Pagemodo (@Pagemodo) January 27, 2015

Someone is getting fired #facebookdown #meme pic.twitter.com/DnxIkBYu9i

As a social media marketer, it is important to stay inspired; whether it is by setting goals for yourself (like our New Year resolutions) or by looking at others’ work and sharing that valuable content with your audience.

At times it can be tough to stay motivated, but thankfully Entrepreneur shared some quotes that can surely help you find the strength to keep on going.

And being the savvy social marketers we are, we know that by taking these plain text quotes and turning them into beautiful visual posts, we would exponentially increase engagement on social.

Whenever Facebook announces something new, most savvy digital marketers are quick to gather as much information as they can about it. This is a wise move, considering that most or all of a business’s customers and potential customers are probable using the platform.

But every now and then Facebook will introduce a product that causes smaller marketers to stop and ask themselves, ‘how much time should I really spend on this?’ While Facebook owes much of its success to the strategy of making tools that appeal to just about everyone, Facebook at Work will not be so ubiquitous.

Judging from the popularity of the Facebook page dimensions cheat sheet we shared recently, there is a lot of confusion out there about all the different image sizes social media marketers need to know!

We are happy to further feed your need for clarification with the fantastic Twitter sizes cheat sheet created by Australian marketing agency Online Circle Digital. The infographic below details everything from profile pictures to video tweets and everything in between. Looking for an easy way to make eye-catching images? Try Post Designer! Since you can download the images you create, you can use them for things like profile pictures in addition to the images you post directly to Twitter from the tool.

It’s no secret that visual content reigns supreme when it comes to engagement on social media. In fact, a 2013 study found that 93% of the most engaging posts on Facebook were photo posts, and a similar study in 2014 found that 47% of Tweets that saw the most interaction contained photos. (SocialBakers). With that in mind, it’s no surprise that people share more than 55,000,000 photos and videos on social media each day (24MotionDesign infographic)

However, even once you know the numbers, it can be tough to figure out what to post. If you’re not a photographer or a retailer who has new products to post all the time, what on earth are you supposed to post images of all the time? Well, the good news is that not all of the images you post have to be photos – they can be eye-catching designs featuring things like events, promotions, or even inspiring quotes.

We have talked before about how to combine social with physical promotions and email marketing. But have you ever considered the possibilities for integrating social media with the most iconic of traditional marketing channels? We’re talking about television, of course!

With Digiday reporting that “Twitter-supported TV campaigns deliver a 50 percent greater ROI than TV-only campaigns,” it would be crazy to ignore the potential in combining social and television marketing efforts.

For example, the awards season is quickly approaching. Typically, these shows will have hashtags associated with the awards ceremony and encourage the viewers to live-tweet at home about everything from the winners to the designer gowns.

Back in November 2014, Twitter held its Analyst’s Day conference and previewed updates that were set to be rolled out in the New Year. We have reached 2015 and, as promised, some of these updates have already started to emerge on Twitter.

No time like the present to share these changes and give a little insight to how it affects social media marketers.

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1. Video
Twitter announced they would be adding a more native way to add rich media to your tweets. The new feature allows you to record, edit, and share your own videos on Twitter to allow for a friendlier video-watching interface.

Brands spend a great deal of time attempting to make strong connections with their customers on social media. However, a recent study by Pear Analytics called 40 percent of Twitter messages “pointless babble.” There was some debate over the accuracy of the study, but whether or not e-commerce brands agree with the findings, it opened the door to discussions about the true value of social media communication.

It is impossible to make every single social media message impactful – there is no way to knock every single message out of the park, every single time. With the right strategy in place, however, e-commerce companies can leverage social media for success. In order to get the most from social communications, brands should treat outlets like Twitter and Facebook as platforms for real-time engagement, rather than simply a soapbox for self-promotion.

Like most people do this time of year, your resident Pagemodo bloggers (Deanna and Sarah) have been taking a look at the events of the past year, and are planning for the year to come. As we make our own marketing resolutions for 2015, we thought our readers might also benefit from some suggestions.

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Below you’ll find our Top 10 Social Media Resolutions for marketers, small business owners, and anyone who wants to make 2015 their best year yet on social.

1. Jump on the social ads bandwagon.
It’s no secret that Facebook has made it harder and harder this year for brands to reach their audiences with organic content. There are lots of things you can do to combat this, but if you’re really serious about growing your reach, it might be time to throw a few dollars at social ads. Get your feet wet with one or two ads and see how effective targeting the right audience can be.

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