If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that.

EMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today. The survey of senior marketers throughout North America looked at the importance of a variety of content types for brand storytelling, among them photos, videos, and illustrations. They asked whether they found the content type critical, important, unimportant, or if they were not sure.


While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. There are three times as many of them (77 million) as there are in the generation that preceded them, Generation X. While it might be true that Millennials don’t yet have the buying power of their older counterparts, they will soon. And when they do, you better be sure you’ve earned their loyalty already.

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Instagram engagement

Historically when we have thought of Instagram, the immediate image that comes to mind has been an amalgam of teenagers’ selfies, pictures of elaborate meals, and an assortment of other poor quality, low content images. This may be one of the reasons that businesses have tended to avoid using this particular branch of social media, but they may be making a big mistake. When used properly, Instagram can be a highly beneficial platform that allows businesses to better connect with followers and craft a unique online presence.

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Pope on Snapchat

Across the world, Pope Francis has known to be a very progressive Pope – he even has his own Twitter account (@Pontifex). Therefore, when he announced his visit to the U.S. this year, the internet was ready.

Since our offices reside in the Washington, D.C. area (the first stop of Pope Francis’ three-city tour), we thought we would collect our top five favorite social moments captured during his visit to the nation’s capital.


1. Twitter Created Special Emojis
While on Twitter this week, you have the opportunity to share emojis created JUST for the Pope’s visit. All you have to do is include any of the four hashtags associated with his visit, and Twitter will automatically add the emoji to the end of the hashtag. Click on the hashtags to see the excitement!

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Instagram Fall

Tomorrow, September 23rd, marks the first day of fall, and you know what that means – another season to get inspired on Instagram!

We’ve talked about how if you want to have InstaSummer success, social media marketers need to work a little harder to capture engagement since users are out and about enjoying the beautiful weather. Well, when it comes to autumn the circumstances are a bit different. People are trying to do some activities to enjoy the last bits of the bearable weather, but they are also looking for ways to stay crafty and in shape indoors.

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Two days ago, Mark Zuckerberg hosted a long-awaited Q&A session that had the social network founder front and center answering the community’s questions. The event was promoted on Zuckerberg’s own Facebook Page (using the new LIVE feature for public figure Pages), its own Event Page, and through a form that anyone could use to submit their questions for Zuckerberg to answer.

Many important questions were answered in the hour townhall including topics such as augmented reality, artificial intelligence, and ways to better connect people across the world. However, none of these topics made waves like the announcement of the ‘Dislike’ button.

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If you’ve ever complained that you’re just not sure all your social media efforts are making a difference for your bottom line, maybe it’s time to test something a bit more concrete. Twitter’s Buy Button, which began rolling out as a test around this time last year, is now being made available to everyone in the US through Twitter’s partnership with Stripe.

Can I get a little background please?

Twitter teamed up with a number of partners last year to test the market’s appetite for buying things directly through their Twitter feed. After trying it out with a limited number of brands the results must have been good, because as Mashable reports, any brand can now offer an in-app buying experience from Twitter, powered by Stripe’s new Relay API. For the tech un-savvy, the concept of Relay might be a little confusing, but Stripe sums it up as:

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Small businesses are on the rise in this country, and nowhere is that more apparent than in the booming economy of Washington, D.C., where nearly 60,000 small businesses can be found in under 70 square miles. With all that entrepreneurial spirit in such a small space, you need passion to stand out – something small business owner Molly Ruland has no shortage of.

We were excited to talk with Molly recently about her success, and we wanted to share her inspiring entrepreneur’s story with our readers. Below you’ll find her thoughts on small business goals and challenges, an inside look at the D.C. music scene, and her tips for small business success on social media and beyond.

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Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have.

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