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Choosing a video hosting platform is one of the most important, and often neglected, facets of creating an effective video marketing strategy. Depending on your video marketing goals, evaluating each platform’s strengths can help you decide which is best for hosting. Remember context (not content) is king in video. A great message delivered to the wrong person, at the wrong time, is unlikely to help you achieve your goal.

In this article, I will discuss how three different video hosts – Wistia, YouTube, and Vimeo Pro – stack up against each other for one of the most important business goals: Lead Generation.

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Heart with a first aid symbol

You may recall an article we shared this summer about how not to respond to negative online reviews. The story that sparked that article was that of the Union Street Guest House in New York, and their unfortunate policy toward online reviews.

Quick recap: Page Six reported that a customer had posted a review online detailing an ordeal in which the hotel was threatening to fine them $500 if they did not get their wedding guests to take down negative reviews they posted of the establishment. This brought to light that this is one of the hotel’s actual policies, as posted on their website. Cue all hell breaking loose on social media.

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Amazon Wishlist Logo

Amazon and Twitter are at it again.

Back in May, we told you about how the dynamic duo came together to allow you to add items to your Amazon cart with a hashtag in your tweet (#AmazonCart).

Now Amazon has extended their integration with Twitter just in time for the holiday season with #AmazonWishList.

Here’s how it works: if you are browsing your Twitter feed, and see a product you like, you can reply back to a product tweet with a comment and the hashtag: #AmazonWishList. By doing so, Amazon will automatically drop that product into your Amazon account’s wish list for a future checkout. At which time, @MyAmazon will respond back to you letting you know the status of your request. This could be if it was added to your wish list successfully, if the product was out of stock, or instructions on finishing the check out later.

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Breast Cancer Foundation Redesigned Logos

October is Breast Cancer Awareness Month. A month dedicated to spreading the word about a terrible disease that affects over 220,000 women in the United States annually. A month used to teach women that the best prevention is early detection through self-check and screenings.

This year, the Breast Cancer Foundation found an effective and engaging way to share this message. In collaboration with the advertising agency DDB Singapore, the foundation created ads of redesigned social media logos. These logos were reimagined to remind you to perform a breast exam as often as you check your social feeds.

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We’ve all had it happen. You post something to Facebook one day that you’re sure is going to be a hit, only to see it fall completely flat – and then the next day, some link you tweeted goes viral in a matter of hours. The seeming randomness of social media success can be maddening at times, and can make you wonder if it’s all just the luck of the draw. But if you really pay attention to the details of your posting habits, you’ll start to see patterns emerge that can make a world of difference to your engagement.

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Budweiser Buds for Buds Website

The other day I was browsing my Facebook News Feed and stumbled across the ad below:

Right away I asked myself a couple questions. ‘What good would a digital beer do me or a friend?’ And, ‘how is this supposed to enhance the Budweiser brand if I already doubt the concept?’

So I dug a little deeper.

According to ClickZ, Budweiser is in the middle of two trial programs allowing customers to send beer digitally to friends through Facebook, text messages, or email. The digital beer sent is a voucher allowing the recipient to redeem their gift as a physical beer in participating locations (currently restricted to Denver or Chicago).

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Ello logo

If you’ve been hanging around the internet the last few days, you’ve likely gotten wind of the budding social network called Ello. If not, here’s a quick summary from the network’s website:

“Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.”

The network is currently in its beta launch, so there are still lots of features yet to be built out. It’s invite-only at this point, which is probably to keep the user base manageable while they ramp up. But I can’t help but be reminded of the viral buzz created through Gmail’s invite-only early strategy…Either way, probably a smart move by Ello’s creators.

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Atlas by Facebook Cross-Device Advertising

Compelling advertising experiences will be centered around the user.
Relevance will be the Holy Grail; user experience will be king. 

- Tom Phillips, Microsoft

These words were written in February 2013 when Microsoft decided to sell Atlas to Facebook for a rumored $100 million dollars. For those who have not heard of Atlas, “Atlas is a digital ad server and measurement platform for marketers and agencies, providing one place to manage, deliver, measure and optimize digital campaigns” (Atlas Advertiser Suite Facebook).

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Thought Bubbles

As the end of the week approaches, I know as a social media marketer it feels like you’re starting to run out of steam. All week you have been posting eye-catching and intriguing posts on all of your social media platforms, and by the time you reach the end of the week: the internet seems boring!

Don’t worry – I am here to help.

We all know visual content is the way to your fans and followers’ hearts. Therefore, I have scoured the internet this morning to bring you a few images, and their sources, that can help boost your morale into Friday. I’ve also thrown in a few tidbits on how you can apply these ideas into your own social strategy.

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Google Plus logo

Google+ (or Google Plus, if you prefer) may be fairly new to the social media game, but they sure are hitting it hard. Currently they are basking in the number-three slot as one of the fastest growing new profiles. With over 350 million active users, it would make sense to build a page on this major social network if you haven’t done so already. What easier way is there to improve your search engine rankings and build your online exposure?  How can you make the most of this new arena and, more specifically, gain more followers?

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