Being the savvy social media marketer that you are, you’re well aware of the importance of content marketing to grow and engage an audience. And while you might already be blogging your heart out, a successful content marketing strategy involves more than just writing articles. If you want to really engage your current readers and have them share your content with new ones, you need to produce a variety of content types.
Overwhelmed already? Don’t be. Creating new pieces of sharable content does not have to mean starting from scratch. If you have a number of blog posts in your back pocket, then you’re more than half way there already.