If you’ve been keeping an eye on the small business trends, you must have noticed that text messaging is the new black. Why is that? According to the study conducted by Shift Communications, 82% of cell phone owners read every single text they receive. Meanwhile, research from SAP shows that only 17% of consumers find SMS from businesses to be intrusive.
Numbers don’t lie. And the above stats basically give you a green light to try texting for your small business.
But how exactly can SMS make your company thrive? In a nutshell, text messaging can help you boost sales, add credibility to your business, retain customers and improve communication with your staff.