Blog writing concept

Do you ever wonder how certain writers and marketers are able to consistently produce content that gets shared and clicked? Well, it has very little to do with their writing abilities and everything to do with the presentation of their content. Specifically, it has a lot to do with their headlines.

How to Write Headlines That Get Shared
You spend an hour brainstorming a topic. Then you send the topic over to your writer and it takes her a couple of hours to gather sources and turn it into a rough draft. She sends it back over, you review it, pass it along to the copyeditor, and you’re just about ready to publish. Oh yeah, we need a headline, you realize. So, you take all of 30 seconds and paste a headline into the article.

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Why Pinterest Matters to Marketing header

Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such as business cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing.

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Social media selling icons

Whether you’re an established operation or a brand-new startup, social media can supply a wealth of knowledge, resources, and profits for your business. One of the most worthwhile ways companies can use these networks to improve their performance today is to sell products.

Capitalizing on your various social profiles when you’re looking to move product is one of the best ways to make a sale. Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

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Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness:

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Facebook Marketing in 2016

Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.

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Mobile Marketing icons

Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting. These devices have become an integral piece of people’s lives. In fact, according to a Facebook study,

73% of people always have their mobile device with them.”

This is a clear indication that mobile usage is booming and shows no indication of slowing down.

For small businesses, integrating mobile marketing into their business strategy is necessary. Without mobile assimilation, businesses of any size are more likely to fail because they’re missing the majority of their target markets. This doesn’t mean you have to turn your marketing plan upside down or find additional resources (i.e. money) to support these tactics.

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Social media icons

The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and delighted or completely horrified you. We’re going to dig into the former and reveal how fewer, quality interactions on social media can reap great rewards from a broader audience.

A recent example of small social interactions done with great intent is from Google. An older British woman submitted a Google query in the politest of ways. Her grandson came upon her search and posted a picture of it on Twitter tweet because of its sweet nature:

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Business icons

Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The concepts behind social platforms have begun slowly seeping into the business environment, powering the collaboration tools many businesses now use.

But collaboration software isn’t the only way social networking has changed the business environment. Through monitoring the way people interact on social media, businesses can actually learn how people enjoy interacting today. Here are several ways social media has transformed the way businesses operate.

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Content is king vector

As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.

When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise.

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Marketing icon vector

For small businesses, keeping operations afloat is the primary concern, and marketing is something that is done ad hoc or not at all. However, for businesses to thrive in the competitive marketplace, marketing of some sort is needed. With limited time and resources, traditional marketing plans don’t tend to make the list when it comes to small and micro business. They don’t make sense and end up depleting your energy and time. There are many ways to utilize your existing resources to generate free marketing and build your business’s awareness within its target audience.

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