History of Social Networking [INFOGRAPHIC]

So you’ve decided to run a social media contest as part of your marketing plan (perhaps because you read a blog post on the advantages of contests?) Now comes the part where you decide which social channel to go through (Facebook, Twitter, etc.) There are a number of factors to consider when making this decision: your comfort level with each channel, the number of followers you Read More…

We just love it when smart people use their skills to create free tools that make people’s lives easier. No, we’re not talking about the Pagemodo developers today (though we still love you all); the tool we’re referring to here was created by Paavo Schmid of Germany, and it can be used to check your Facebook Cover Photo for compliance. You may recall that we recently Read More…

Although Facebook remains by far the most popular social network, that popularity is not without some complaints. One of the most common gripes users have with Faceobok is that it is constantly changing and evolving without much warning – if any. And while everyone probably understands that technology will always come with changes, that doesn’t always take away the frustration of discovering the tool you’d set Read More…

If you’re considering adding online advertising to your marketing mix, check out this fascinating infographic created by e-Intelligence. It takes a comprehensive look at Google AdWords and Facebook Ads by the numbers. You’ll definitely want to peruse the whole piece, but here are a few of the most interesting details that stood out to us: – Looking at global online ad market share, Google dominates by Read More…

Engagement is the name of the game on Facebook. Every marketer is constantly on the lookout for ways to get their page’s followers talking, sharing, and engaging with their content. Today we’re going to take a look at why many brands are choosing contests as a tool to drive their marketing, and why you should consider joining them! Contests are a great way to: Get exposure Read More…

People in the business world – especially in tech fields – always talk about the importance of being a leader. Sometimes, however, it’s good to be a follower. A Twitter follower, that is. Twitter is a fantastic and often underused resource for social media and business know-how. Many small business owners follow blogs, websites, and Facebook pages, but don’t think of Twitter as a place for Read More…

Today’s post comes from Erin King, our Email Marketing Manager, who also happens to be an avid user of Tumblr. Since Pagemodo’s April blog theme was all about the different kinds of things you can post on various social networks, Tumblr seemed like a natural addition. Take it away, Erin: In the social media space, one of the hottest newcomers in recent years has been a Read More…

On Tuesday, Facebook announced that it has made some major upgrades to the layout of business pages – on both the user and the administrator sides. The changes are visible now for iOS devices, and will be coming to Android devices soon. After tinkering with this new iteration for a couple of days, it’s clear that this is a change for the better for small business Read More…

Today’s article is a guest post from Pagemodo’s Marketing Manager, Irina Kabigting. Earlier this month Alfredo Ramos, General Manager of Pagemodo, and I went to Social Media Marketing World 2013. This was a conference dedicated to “inspire and empower with social media marketing ideas”. The gathering brought together a wide spectrum of attendees, from solopreneurs to those Fortune 500 social media managers to social media top Read More…