5 Tips For Newbie Entrepreneurs: How to Put Social Media Marketing to Work For You

Everyone's doing it. And when it comes to social media, you should be too. But as a newbie entrepreneur, your plate is already full. How do you navigate the online atmosphere to find out how to best use social media to market your business and which platforms make the most sense? While there's no one-size-fits-all approach, a few general guidelines will help you find your niche. 1. Start With the Most Popular Sites The most popular social media websites include LinkedIn, Facebook, and Twitter. Account setup on each platform is simple, but … Read More...

5 Golden Rules of Hashtag Etiquette

Inspired by the upcoming National Dance Day this Saturday, July 26th, I have decided to reflect upon the social media habits of one of my favorite reality shows, So You Think You Can Dance (SYTYCD). Over the last 11 seasons, SYTYCD has accumulated quite a following on Twitter with well over 200,000 followers. Personally, I have enjoyed the integration of social and TV for this show. Read More…

10 Important Skills You’ll Need To Succeed at Work in 2020

2020. Remember when that was a year in which science fiction writers would set their stories in order to make them seem so futuristic that anything was plausible? Now 2020 is so close at hand that we can already make accurate predictions about the trends that will shape the way we work every day. Further exploring that topic, Top10OnlineColleges has created an infographic exploring the state Read More…

Twitter Analytics Gets An Update: New Metrics And A New Look!

While we have always told you defining your goals on social should be your number one priority, measuring your efforts to reach those goals is just as important. Unfortunately, it has historically been difficult to measure that success on Twitter given the limited access to the data needed to prove it. But today, we are happy to share with you that Twitter has finally improved their analytics Read More…

Will The ‘Buy Now’ Button Finally Monetize Twitter? We’ll Have To Wait And See.

Whether it was the original intent or not, Twitter’s brief debut of a ‘Buy now’ button has created quite a buzz among the social media press. Was it a leak? Was it a test? Has Twitter finally figured out social media monetization? It looks like we’ll have to wait for the answers to these questions, as Twitter has not come out with an official announcement just Read More…

The Fundamentals of Facebook A/B Post Testing

Time and time again, you will hear how important goals are to building a successful brand on social. And SURPRISE – this post will be no different. Today, let’s focus on Facebook. To reach your Facebook goals, whether it is through a few ‘likes’ or several purchases, you must construct the perfect post that resonates with your audience. So what does that perfect post look like? Read More…

5 Things You Need To Know About Productivity and Collaboration

Most small businesses start out as sole proprietorships, and a great many stay that way for a long time. The business owner fills every role – from CEO to accountant to marketer and everything in between. As businesses and budgets expand, entrepreneurs will find themselves with the need and ability to seek outside help. This can mean hiring full-time employees, bringing in seasonal help, or retaining Read More…

A New Instagram Strategy: IKEA Builds an Instagram Website

In October, I wrote over on the Webs blog about the introduction of advertising to Instagram and how you can optimize the social platform for your small business. In 2014, Instagram made a series of updates to their platform expanding this opportunity for businesses to attract customers and gain revenue even further. Most notably, they added tagging, creative tools, and Instagram Direct, a feature that allows Read More…

4 Ways To Celebrate Social Media Day 2014

In case you hadn’t heard, one of our favorite international holidays is coming up next week on June 30th – Social Media Day! Started by the great folks at Mashable in 2010, Social Media Day is intended to “recognize the digital revolution happening right before our eyes.” (Mashable) So how can you take part in the 5th annual celebration of all things social? We’ve got 4 suggestions: Read More…

Social Sales Funnel: 5 Ways to Convert Followers to Future Sales

Everyone talks about social media. But how can you turn those likes and follows into sales? Here are five ways you can use Facebook, Twitter, Instagram, and Pinterest to quickly direct users from your social media page to the checkout line. Be Smart About Your Audience Before you can start converting followers and fans into paying customers, you need to know who your audience is, what Read More…