Top 3 Objections To Changing Your Facebook Cover Photo (And Why They’re Bunk)

You’d be hard pressed to find a social media marketer these days who has not gotten the memo about the importance of visual content. We all read that great Hubspot article that reported posts with photos get 104% more comments than the average post. But even armed with those numbers, Facebook page admins still ignore the most prominent image of all – the cover photo! Even though creating a new cover photo is easy, many page admins apply the “if it ain’t broke, don’t fix it” mentality to this aspect of their Facebook page. But … Read More...

Tune In To Mashable’s Procrastinator Playlist and Get Something Done Right Now

I don’t know about you, but I find that the weather has a major effect on the enthusiasm with which I tackle my to-do list. Here in Maryland, it’s a pretty gloomy situation out there today. But lucky for me, and for all the procrastinators out there, Mashable has just released a fantastic Procrastinators Playlist to help the motivationally-challenged among us get back to business. No Read More…

Visual Content Is Taking Over Social Media: Are You Ready? [VIDEO]

We’ve seen time and again the statistics and the advice from industry experts about the growing popularity (necessity, even) of visual content as part of any social media strategy. And for good reason – when you’re trying to grab someone’s attention and get your message across quickly, it’s visuals that really stick. To illustrate that point in the most appropriate forum possible, let’s watch a video! Read More…

The New Twitter Web Layout Is On Its Way: Preview The Updated Look and Features

For many people, Twitter is a mobile-only application. In fact, last year the company reported that 75% of its over 2 million monthly active users access Twitter from mobile devices. Perhaps it’s because of this that the inherent design challenges of the Twitter desktop profile have not been addressed. I’m referring to the issue that arises when you’ve designed a pixel-perfect Twitter background that can be Read More…

Your 4-Step Guide To Creating A Twitter Photo Collage

Today’s post comes from Deanna, the intrepid manager of Pagemodo’s own social media presence.  Here at Pagemodo, we have noticed many platforms have started to adopt characteristics similar to those of Facebook. Most recently, Google+ added larger images with just the input of the link you’re sharing, and Twitter allowed photos in your feed without clicking on a link. Now on their blog, Twitter has announced Read More…

5 Facebook Posting Strategies: A Game Plan To Beat Organic Reach Decline

Even though we all know how important Facebook is to any social media marketing strategy, it can be hard sometimes not to throw up your hands and admit defeat upon hearing that organic reach is declining…again. If you haven’t already noticed it for yourself, perhaps you read about it on sites like Valleywag, which recently reported that a source implied marketers should be prepared see their organic Read More…

SXSW 2014: An Austin Newcomer’s View From The Ground

Today’s post comes from one of our intrepid Graphic Designers, Ryan Sawyer. As Ryan just relocated to Austin, TX, we thought he could offer a unique first-hand account of what South By Southwest® is like for the locals. Recently, my wife and I moved to Austin. Two days before SXSW started, to be exact. I had visited Austin many times before, but never had the opportunity to experience Read More…

Consumer Confidence Is Up: How To Make The Most of The Upturn

Have you heard the good news? The Conference Board Consumer Confidence Index® (say that 5 times fast) has reported that consumer confidence in the US is at its highest level since 2008 – that’s 6 years if you’re keeping track. According to the report, published on Business Insider, the report’s headline index jumped from 78.3 in February this year to 82.3 here in March. Which was significantly Read More…

A Pinterest Refresher Course – With Examples!

Today’s post comes from Erin King, who is our email marketing manager by day, and an avid Pinner by night.  Pinterest has been one of the most buzzed-about social platforms in the past year, and with a fast-growing user base, it’s a simple concept with big implications for small businesses What is Pinterest? In your house or office, you may have a cork bulletin board where Read More…

Facebook Discontinues Email Service: What You Need To Know

Facebook recently announced that it was discontinuing the Facebook.com email address it introduced back in 2010, causing many people to ask, “I had a Facebook.com email address?” Yes, in fact, you did. Many of you still do, as the change is rolling out throughout the month of March. With this email service, if someone wanted to email your Facebook address (which apparently, nobody did), they could Read More…